George Takei, Mr. Sulu to most of us, has become a real internet celeb.  I recently read his new book Oh Myyy! There Goes the Internet.  I don’t spend any time on Facebook but the detail he provides on building an audience is fascinating. He spends a good bit of the book outlining how the Facebook systems work from his vantage point. I think it sounds like a creepy addiction machine but whatever. It’s a super short read, well worth the time even if you’re not interested in social media. He’s just a funny guy.

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