George Takei, Mr. Sulu to most of us, has become a real internet celeb. I recently read his new book Oh Myyy! There Goes the Internet. I don’t spend any time on Facebook but the detail he provides on building an audience is fascinating. He spends a good bit of the book outlining how the Facebook systems work from his vantage point. I think it sounds like a creepy addiction machine but whatever. It’s a super short read, well worth the time even if you’re not interested in social media. He’s just a funny guy.